An experienced campaigner in his own right, Mansurry is an experienced professional with a vast experience in the integrated media business of over 15 years. Renowned for his innovative and carefully planned ideas, he has overseen several launches of various prestigious brands. In 2009, Mansurry developed a category first Facebook app for Warid telecom. He was key in developing an ad serving platform on mobile app for Wi-tribe back in 2014-15. In 2015, he developed category first PSL content for Zong, executed a first-of-its-kind live social integration with TVCs as well as a category first masthead on YouTube for Zong. Mansurry was also responsible for developing local listing tools for Engro Foods. He also worked on Seasons Canola, devising their loyalty and lifestyle card integration on the mobile platform, a pioneering feat in its own right. Mansurry was at the helm for the lead generation campaign for Habib Metro Bank in 2016 and was responsible for the commercial content embedment, in collaboration with HUM TV, on YouTube for ABC Diapers in 2017.